Have you ever walked into a typical brick-and-mortar store with messy and disorganised product displays? Well, if your answer to this is yes, then we at Plasticbox Warehouse could have the answer to all your storage nightmares.
Every retail store has its products displayed in a way that makes the items stand out from that of the competitors. If truth be told, the arrangement of products doesn’t happen incidentally; they are deliberately arranged in a way to make them more appealing to increase the chances of sale. But we’re sure that’s now breaking news… everyone is partial to a good display.
A retail store needs to speak for itself and visual merchandising is a huge way of doing this. Optimising product displays to get maximum profit is a great approach, so why not try it?
Not only does it require a sense of aesthetics, but also a little bit of science. Simply put, visual merchandising is a tried and tested technique creating great end results, which can be easily imitated in any retail environment.
Nonetheless, it is of paramount importance to acknowledge that it covers a sea of unique design ideas. These include everything from coming up with efficient window displays to grab your potential customer’s attention, to the signage you use and the store’s layout.
Sold yet? If so, you’ll need to know a little more about visual merchandising best practices? Here we’re going to talk about the ins and outs of developing effective displays to grab customer attention and entice them to purchase from your store.
Customer Is King
Recognise the needs and requirements of your customers thoroughly as it acts as a bonus while also developing eye-catching product displays. Here we are not just asking you to get acquainted with the demographics, such as income, age or educational qualities, but to dig a bit deeper and understand the behaviour and psychographics that drive a customer to make a purchase.
In simple words, you not only have to target prospective customers, but also scrutinise their standard of living. The best way for you to start is by combing through the customers’ information stored in the POS (point-of-sale) system. You’re bound to receive heaps of data that you need to sift through and make the most of.
Look For Inspiration
All thanks to the internet you don’t really have to kick your heels for a top-notch visual merchandising design to hit you. In fact, you’ve got a plethora of priceless resources available out there in the form of boards, blogs, etc.
Touch All Five Senses
While it is easy for you to focus on developing an aesthetically appealing product display, there are pretty good chances that the other four senses might take a backseat. But let us tell you, the mystery behind an attractive and mesmeric shopping experience is to develop a multi-sensory experience, which in marketing terms is known as “sensory branding”. So bank on it as much as you can because the more senses your product appeals to, the better chance there is of a sale being made.
Don’t Just Talk, Show Instead
It is a given that before making a purchase, every shopper would want to know how a specific product will look and feel. For this, you must arrange the products in such a way that your customers are able to visualise the product being used by them; for example, if it’s clothing you’re selling, the customer will want to know how it looks on them before they go ahead and make the purchase.
Rule Of Three
Whilst creating product displays, retailers often use the ‘rule of three’ concept – it is exactly what you’d think. It means displaying the product in sets of three.
The theory behind this is that you hold the potential customer’s attention by displaying three items, instead of just one. Longer attention spans mean that you have longer to impress your customer.
Changes Have To Be Constant
One of the most important things when it comes to retail – or anything, actually, is that it must be consistent .There is no use in putting all your efforts into a project or idea for a few weeks if you have no intention of systematically sticking to it. All of these techniques may help you increase your sales, but only if you remain persistent and keep trying.
With these tips, you’re all set to try your hands at these visual merchandising practices yourself. Pick one and run with it and see if it helps your sales move up the ladder.
But if you’re still confused as to where to start and how to apply these practices, then get in touch with us today!