So, you have crafted a promotional strategy, polished the messages, pushed your frontiers of designing and streamlined the entire production process. This is certainly going to be a top-notch display program ever in the history of retail marketing. However, that is possible only when your customers will see it.
Of course, your marketing team spends countless hours preparing an insightful and enthralling campaign along with product-moving and customer-engaging displays. But then, they ought to renounce control during the most critical point of implementation- putting in place the strategy at store level.
Not to mention, only with a well executed merchandising strategy, which goes past the products housed on your shelves, will you be able to grab more customers who not only purchase a single product, but end up leaving the store with a cartload of items they hadn’t planned to purchase.
Here we’ve got a few retail display solutions for you to inflate your store’s shelf esteem and peak your sales:
Always Think Vertical
Whether you’re hanging or simply placing the products on your shelf, you’ve got two ways to display it – first is to place it horizontally and the second is to place it vertically. If you’d want your customers to see more of the product collection, then going vertical would be your best bet.
For instance, say you’ve got a 4’ racking and shelving unit, and 4 different items to display. If you go for a horizontal display that is placing one product per shelf, then you’ll probably be limiting the number of products your customer is likely to see. In such cases, if they glance through the second shelf, then they’ll only see that one item.
Everyone is naturally inclined to read from left to right and when you opt for vertical merchandising, you tend to encourage customers to glance through the entire collection of products, irrespective of which shelf they happen to fix their eyes on. An added bonus of “going vertical” is that each and every shelf is at eye level.
Colour Ribboning and Blocking
Each one of us is attracted by colours, so if you wish to create an impact on your customers by displaying your products as per colour, then just go for it!
Similar to ‘vertical merchandising’ when you place colours vertically, customers are likely to be exposed to the entire colour assortment no matter what they’ve fixed their eyes on. You could also opt for colour coded tote boxes in order to store your products.
Vertical use of colours is termed as “Colour Ribboning” and is always considered as a better option when compared to “Colour Blocking”- a term used for ‘horizontal merchandising’. You could go for colour blocking as a display solution when you’re merchandising garments by colour.
Small Size On The Left and Large On The Right
If you’re selling similar products in numerous sizes, then you’re likely to gain more profit by selling the larger version, since it retails for more in comparison to the smaller size. Also, it means much better margins for your store.
So, when you’re retailing the same product in different sizes, bear in mind to place the smaller ones on the left side of the shelf and the larger ones on the right. This is one trick that works wonders for almost every retailer.
The main reason being as majority of customers are ‘right handed’ they instinctively go for products closer to their right hand instead of going across their body simply to pick up a product of smaller size. You could possibly opt for picking bins and small parts storage in order to store your small and large sized products.
You could make more profits, if you’re trying to sell generic merchandise. If such is the case, then place smaller items on the left, larger ones in the centre and generic items on the right. Typically, retail display solution is a function of normal human behaviour.
Make It Happen!
The bottom line is, retail display solution and visual merchandising cannot be given to just anyone. As a store owner, it’s your responsibility to ensure that the job is being given to people you trust and who know what they’re supposed to do. This includes training, trial and error, and follow-up.
If you wish to make any changes to your brick-and-mortar store but are unsure where to start, then contact us today! Let us know about your visual merchandising intricacies and we’ll come up with ideas to help you get started!