As a regular shopper, you might have seen the sale signs on retail store windows that promise to offer amazing deals and prices on products. And you’re probably aware of the fact you always have to look. But, have you ever wondered why those sale signs are always red and why you can’t stop yourself from taking a glance?
The colour you choose for your sale signs, whether it’s for a retail store or ecommerce site, plays a vital role in increasing your sales and they are a huge influence on customers.
But guess what? It’s not top secret, there is actually a very simple theory behind it; humans react to colours in a different way in a sales environment. So, let’s take a look at how colour can impact your sales and influence customers.
Importance Of Colour
If you’re still thinking about how choosing the right colour can impact your sales, consider these points below.
When customers walk into a store to purchase a product, they judge the product based on its packing within a few seconds. According to a recent study, 60 to 90 percent of their judgement is based just on the colour itself. So that means you’ve got to make one hell of an impression and in very little time.
It has also been proved that around 50% of shoppers don’t go back to a store if they don’t like its aesthetic in the first place. If you still don’t get the psychology behind colour, then consider this:
Around 90% of shoppers make their purchasing decision based on a products visual appeal and 85% of shoppers consider colour as the main reason for purchasing a specific product. It really does make that much of a difference.
Also, the colours you choose for your retail store sale signs play a vital role in attracting customers and inflate your store’s shelf esteem. For instance, most people read ads based on the colour it is written in.
How Colour Influences Customers?
At first, it might seem a little weird that colour can also influence customers to splash out on a specific product, but it is true. Colour is a significant variable that can manipulate customers both on a conscious and unconscious level.
For instance, blue is considered as the colour that expresses feelings for trust and dependability. But, it is also used in financial institutions logos. According to a recent research, shoppers often like to return to stores with blue schemes 15% more than to one with orange colour schemes.
Now, let’s come to the theory behind using red for sale signs. According to a recent study by Andrew Elliot, people react faster and more forcefully to the colour red. The main reason behind this fact is that it enhances physical reactions. For example, the colour red is programmed as a sign of danger in human psyche, so whenever we see the colour red it grabs our attention, and retailers use the same tactic to seek customer’s attention.
Relationship Between Colour And Consumers
Now, you might have a better understanding of why colours matter, so you must be wondering how to make it work for you. When it comes to choosing a colour scheme, you have to consider your brand’s target audience. For instance, is your aimed at children, adults, teenagers or senior citizens?
The choice of your colour scheme can vary considerably based on your target audience’s behavioural data and demographics. The colour scheme can have a huge impact on the type of customers you want to attract towards your product or brand.
You can also use colourful storage boxes to give your products a better appeal. For example, if you’re running a retail store, then choose colourful storage boxes to enhance the aesthetics. You can also inflate your business revenue with the right colour scheme.
It’s not easy to pick the perfect colour scheme in the first attempt for your retail store. But, once you understand your customers better, you’ll be able to influence your shoppers with the right colour scheme. To know more about how colourful storage boxes can be beneficial for your retail store, get in touch with us today!